New digital and trade fair strategy
The Erwin Hymer Group and thus also Hymer GmbH & Co. KG with its HYMER and ERIBA brands is increasing its emphasis on new digital and live formats in place of appearances at traditional trade fairs. For the two key shows in particular - Caravan Salon Düsseldorf and CMT Stuttgart - this means the whole Erwin Hymer Group will aim for representation there every two years from now on.
The spirit of adventure, four-wheel drive and self-sufficiency as standard – The “CrossOver” edition models
For many years, Hymer GmbH & Co. KG has relied on an optional four-wheel drive system to make driving off-road in its vehicles an exhilarating experience. The long-established manufacturer is now offering two of its popular leisure vehicles as “CrossOver” edition models to keep up with the growing demand from customers. As a result, the semi-integrated Hymer ML-T 570 and the Hymer Grand Canyon S camper van on a Mercedes-Benz chassis are getting an off-road upgrade featuring a high-traction four-wheel drive system as standard. An extremely comprehensive standard equipment package including a solar installation help to increase self-sufficiency to up to 10 days. Several visual highlights, such as the all-terrain tyres, further emphasise the striking look of the vehicle. Combined with the customary level of Hymer comfort, the “CrossOver” editions of the Hymer ML-T 570 and Grand Canyon S ensure a truly magical travel experience – even when off-roading and far away from luxurious camping grounds.
Hymer Connect App: The first smart ecosystem for the connected motorhome
Hymer GmbH & Co. KG is taking a huge leap forwards in terms of networking within the motorhome industry. With a new, smart ecosystem, the premium manufacturer from Bad Waldsee is combining the controls for numerous vehicle components as well as the display of vehicle information in one single digital platform. The Hymer Connect App in conjunction with a central control unit inside the vehicle is currently the first connectivity solution of its kind for the connected motorhome. It will be available as standard in all Hymer B-Class MasterLine models from the 2022 model year onwards and, from February 2021 onwards, it can be retrofitted in selected B-ML models from the 2020 model year onwards as well. Complementary connected components and smart features for the app will follow.
Hymer continues to refrain from participating in major events
Hymer GmbH & Co. KG has taken the decision to cancel trade fairs and major events until further notice. In the view of the long-standing company, the current infection rate and the health risks associated do not allow for participation. However, to ensure that the company is still able to engage with its customers in a meaningful yet safe manner, Hymer is relying on digital solutions, such as new and innovative forms of online presentation in conjunction with expert advice provided on site at the dealerships. Both of these initiatives have proven to be extremely successful in recent months.
Hymer GmbH & Co. KG gains another Managing Director
Markus Dorner became the Commercial Director of Hymer GmbH & Co. KG at the beginning of the month. In this role, he is responsible for the Finance & Accounting, Controlling, IT and HR departments. Together with the President Christian Bauer (Sales) and Hans-Georg Rauh (Technology), he will be steering the business activities of the long-standing company based in Bad Waldsee. Markus Dorner already has 15 years of experience working within the Erwin Hymer Group – his most recent post was Commercial Director in the Entry Segment (Capron, Carado and Sunlight).
Hymer impresses readers and design experts
Hymer impressed everyone with its models once again this year, right across the board: in the readers’ polls conducted by the two trade magazines “AutoZeitung” and “AUTO BILD Reisemobil”, the motorhome manufacturer from Bad Waldsee came out on top more than once with the B-Class ModernComfort and the new tandem-axle B-Class MasterLine I 880. The E-Scooter from Hymer Original Parts was also a winner. Beyond the readers’ polls, the Eriba Nova 545 wowed the jury in the “Excellent Product Design” category of the German Design Award 2021.
Hymer Product News 2021
Hymer GmbH & Co.KG presents its new products for the coming model year 2021 from the business divisions Hymer motorhomes and camper vans as well as Eriba caravans.