Eriba’s wide-ranging brand transformation continues with the relaunch of its website
Camping has become a fashionable topic in recent years, with a growing appeal to a younger target group. To take account of this development – and to present Eriba as an open and modern brand in an industry that was previously perceived as rather traditional – the Munich-based “Hirschfänger” agency began revamping the caravan manufacturer’s brand message in 2020. This transformation has now been systematically continued via the relaunch of the company’s website.
Hymer’s new products for 2022
Hymer GmbH & Co. KG is delighted to present its new products for the upcoming 2022 model year from the Hymer Motor Caravans, Eriba Caravans and Hymer Original Parts divisions.
New layout, new standards: The Hymer T-Class S 585
With the semi-integrated T-Class S, Hymer GmbH & Co. KG has redefined the standards for those starting out in the world of motorhoming on a Mercedes-Benz Sprinter chassis.
New digital and trade fair strategy
The Erwin Hymer Group and thus also Hymer GmbH & Co. KG with its HYMER and ERIBA brands is increasing its emphasis on new digital and live formats in place of appearances at traditional trade fairs. For the two key shows in particular - Caravan Salon Düsseldorf and CMT Stuttgart - this means the whole Erwin Hymer Group will aim for representation there every two years from now on.