Hymer Brand Manual

Design and excellence in the Hymer Brand Portal

Where premium becomes the standard.

As the inventor of the motorhome, Hymer has stood for premium-quality leisure vehicles since 1957. And not without reason. Because we are passionate about what we do and are constantly working on it.

Hymer Brand Portal
Immerse yourself in the world of Hymer – the place where innovation meets tradition and every detail of our brand comes alive. Our Brand Portal has been specially developed to provide you with a comprehensive understanding and deep insight into the heart and soul of Hymer.

Questions about the new corporate design?
brandguide@hymer.com

01 Brand Values

Our brand values form the foundation of our actions – they make visible what Hymer stands for and make it possible to experience what makes us special. They give us orientation in cooperation and in the market – consistently, inspiringly, value-creating and in partnership.

WE ARE INSPIRING	WE ARE REALLY CONSISTENT	WE CREATE LONG-TERM VALUE	WE ARE CONVINCINGLY COOPERATIVE
Like no other, we not only understand the longings and needs of our target group, but also share their passion for mobile travel. We are passionate about creating inspiring premium experiences without compromise.	We convince every day anew through consistency in our thoughts and actions. With perseverance, we are committed to our high standards in order to exceed the expectations of our customers in every contact at every point in time.	Nothing we do is for the short-term effect, but for what creates value in the long term: formative travel experiences for our customers. Sustainable profitability for our company. Real identification among employees and partners.	In order to live up to our standards of quality, innovation and profitability, we maintain an appreciative and cooperative partnership – both in exchange with our customers and with colleagues and partners.

360° Premium Experience

02 Brand Codes

CREATE PERFECTION

The Hymer brand stands for sophisticated design – down to the last detail.

This claim can be felt holistically at all times - from the vehicle concept to the selected use of materials to the lighting concept and digital use.

For Hymer's self-image, design perfection means not only creating a technically and functionally mature product, but also meeting the highest aesthetic standards.
MOVING SOVEREIGNTY

The Hymer brand offers the highest degree of sovereignty for individual travel requirements.

Our vehicles offer a wide range of possible uses and convincing equipment that sets no limits to self-determined use.

As a pioneer of freedom and individuality on four wheels, we impress with dynamism and freedom in the brand experience. The result: sovereignty that moves and inspires in the long term.
UNCOMPROMISING COMFORT

The Hymer brand promises comfort without compromise.

Anyone who tours with Hymer is at home on the road. With intelligent (room) solutions, digital features and excellent complete service, we are setting new standards in overall user and travel comfort.

In doing so, we consistently place our customers at the centre of our thoughts and actions. We impress with innovative solutions, intelligent operation and ergonomic design - surprisingly well thought-out.
REAL AMBITION

The Hymer brand embodies pure ambition in every aspect.

Out of conviction, we set ourselves high goals and work hard to not only achieve them, but to exceed them. For a sophisticated travel experience. Again and again.

We stand for this confidently at all times and credibly focus on the essentials. A claim that naturally connects us with our demanding customers.

03 Target group

Hymer's primary target group, the "performers", have a very strong dominance system with the hormone testosterone. This foundation drives performers to high achievements, through which they always want to achieve a special status in society.

Hymer's secondary target group, the "adventurers", are an experience-oriented, spontaneous target group looking for that special kick and strive for freedom and flexibility in their lives.

Corporate Presentation

Target Group

04 Brands Elements

The Hymer brand design focuses on sovereign reduction:
The wordmark radiates clarity and consistency, the figurative mark embodies dynamism and innovation. With a clear, modern typography and a consistent black and white appearance with shades of grey, an unmistakable premium look is created.

04.1 The Brand

The appearance is mainly characterized by the use of the figurative mark as a logo. In most cases, the figurative mark is used as the sender of the Hymer brand.

The consistent separation ensures clarity and flexibility in the brand identity.

In this way, the figurative mark remains a strong symbol of attitude and identity, while the word mark ensures orientation and legibility. In combination, the result is an appearance of sovereign simplicity and premium character.

Download Brand Typo

Download Logo

04.2 Colors

Primaries

Usage: 2 main colors: black (product comm.) and white (corporate comm.) The spectrum is complemented by neutral colors grayscale.

Hint
Accent or highlight colors are used in individual cases, e.g. campaigns, events or promotions and must be coordinated with the marketing team.

04.3 Corporate Font

The font Libre Franklin is used for all brand communication. Two font styles Regular / Bold. In exceptional cases, the use of other font styles in the respective application is regulated.

Download Libre Franklin (Google Font)

05 Images

With Hymer, you can experience boundless freedom and a premium feeling. Because this is where generosity in design meets precise craftsmanship. Our visual language makes this tangible.

Hero Images - Key Visuals

Campaign images are deliberately staged and artificially designed to position the vehicle optimally.

The view from the driver's cab of the HYMER Venture S extends rearward through the Infinity Screen.

Interior

Interior images follow the principles of architectural photography and aesthetics in order to perfectly showcase design, spatiality, and material quality.

Travel Stories

Travel scenes capture authentic, emotional moments – the focus here is not on the vehicle, but on the incomparable experience it enables.

06 Brand Application

06.1 Social Media

The goal of the Hymer brand in social media communication is to build and maintain an engaged community of travel and camping enthusiasts by sharing inspiring content that highlights the freedom and comfort of mobile travel with Hymer vehicles. Through interactive and visually appealing posts, Hymer strives to strengthen brand loyalty and convince potential customers by providing insights into the extraordinary travel experience and high quality of its products.

06.2 Print Media

Within print comunication the Hymer brand is presented in its clearest form: generous design spaces, a reduced color palette, and precise typography lend every advertisement a sense of calm, focus, and authority. Images and text are balanced—emotional in their visual language, factual in their tone.

The layout follows the principle of
less distraction – more expressiveness. This makes every advertisement an expression of confident premium communication and a living brand attitude.

06.3 Merchandise

Merchandise items should be consistent with our corporate attitude and aesthetic sensibility, just like any other of our products.

Basic principles
Defined rules for selecting our merchandise items ensure that we only produce items that we as a company consider appropriate.

Value

All of our merchandise items are designed to offer our customers and employees real added value in their everyday lives or when traveling.

Materials

We use high-quality, sustainable materials.

Design

We stand for minimalistic, clear design and precision in production. We also apply this standard to our merchandise items.

Hymer Dealer POS Portal

07 Trade Shows & POS

The Hymer trade fair design embodies confident restraint and inviting generosity. Open room structures, clear lines, and a balanced selection of furniture create a high quality of stay and orientation. Instead of opulent structures, the concept focuses on atmosphere, encounter, and dialogue—according to the principle: less construction, more communication. The result is a brand space that radiates calm, trust, and premium standards.